Little attention is dedicated to the artistic side of the wine label. Yet the labels are designed with care, research, and talent by many artists whose name is nowhere to be seen.
There are many remarkable labels, both, for the Italian production, and international.
Italian wines, particularly those most renowned, tend to maintain traditional labeling models.
Brunello and most Tuscan wines for example:
Likewise, Piedmont, although for their top wine, Barolo, for which they created a beautiful label!
Others, like the wines from Friuli Venezia Giulia, like to call attention to their geographic location.
However, my front-runner is definitely the Donnafugata labels. I did photograph them many times over the label with their beautiful woman with her hair tussle by the wind.
They have a whole series of equally beautiful labels. Illustrated by Stefano Vitale, and inspired by Gabriella Rallo, these labels are unique little masterpieces that speak of the personality of each wine in that particular bottle. Small colorful treasures that speaks about wine and Sicily through a fantastic and feminine language.
The Wine of Peace—A Little Kwnon Initiative
The Cormons Winery Association in Friuli Venezia Giulia in 1986, started a tradition to bring a message of peace to every Head of State, Civil and Religious. A bottle of wine is sent to each Leader of the World every year.
Thus began the story of the Vineyard of the World and the Wine of Peace: a message of fraternity and peace which, on time, is being renewed every year. The label is commissioned to an artist each year.
(Yes, I know Donald Trump doesn’t drink 😔🙁!)