Wine Labels

Little attention is dedicated to the artistic side of the wine label. Yet the labels are designed with care, research, and talent by many artists whose name is nowhere to be seen.

There are many remarkable labels, both, for the Italian production, and international.

Italian wines, particularly those most renowned, tend to maintain traditional labeling models.

Brunello and most Tuscan wines for example:

Likewise, Piedmont, although for their top wine, Barolo, for which they created a beautiful label!

Others, like the wines from Friuli Venezia Giulia, like to call attention to their geographic location.

But my favorites are those where creativity is the choice. The Rodaro Paolo Winery (I wrote about my Wine Tasting visit to their winery about a year ago), used a drawing from a child as their labels.

However, my front-runner is definitely the Donnafugata labels. I did photograph them many times over the label with their beautiful woman with her hair tussle by the wind.

They have a whole series of equally beautiful labels. Illustrated by Stefano Vitale, and inspired by Gabriella Rallo, these labels are unique little masterpieces that speak of the personality of each wine in that particular bottle. Small colorful treasures that speaks about wine and Sicily through a fantastic and feminine language.

The Wine of Peace—A Little Kwnon Initiative

The Cormons Winery Association in Friuli Venezia Giulia in 1986, started a tradition to bring a message of peace to every Head of State, Civil and Religious. A bottle of wine is sent to each Leader of the World every year.

Thus began the story of the Vineyard of the World and the Wine of Peace: a message of fraternity and peace which, on time, is being renewed every year. The label is commissioned to an artist each year.

(Yes, I know Donald Trump doesn’t drink 😔🙁!)

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I lived the most part of my life in Washington DC, now in Italy getting to know again my country. Plenty of surprises, for good and bad, and lots of nostalgia for DC.

5 thoughts on “Wine Labels

  1. Lately in the U.S. many consumers buy wine based solely on the look of the label or what it says. Hence, crumby wines like “Fat Bastard” are more popular than truly good wines. Me? Just pour me a glass of good Barolo!


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